Hand in Hand Zimbabwe (HiHZim) is hosting a market fair over the weekend in Chirumhanzu district in a bid to link rural entrepreneurs with larger markets.

The market fair being held at Speed bar open space will see entrepreneurs from Chirumnmanzu District showcasing and selling their wares to a bigger market not inclined to their respective Wards of operation.

Products and wares on display include traditional foods, crafts, household material, clothes, school uniforms, and dried vegetables among other stuff.

The market-fair is being hosted under the Hand in Hand Zimbabwe’s Market Linkages Project that aims to link rural entrepreneurs with new and bigger markets. This will translate to increased household incomes and sustainable enterprises for entrepreneurs.

Most entrepreneurs and business upstarts in Zimbabwe fail to grow due to lack of access to markets and finance. However, Hand in Hand Zimbabwe constantly links entrepreneurs under its portfolio with both local and international markets at various platforms as part of strategies to reduce poverty and empower people in marginalised areas.

Mercy Tiyamike, HiHZim Chirumhanzu Area Manager, said the purpose of the market fair is to expose the entrepreneurs that the organisation is working with in the district to a wider market.

She added that the platform will also enable HIHZim supported entrepreneurs from various wards in the district to share experiences and skills on how to improve product quality.